"you make a lot of money doing plumbing on the Internet" says CISCO CEO John Chambers in an interview with McKinsey... BUT he also sees that significant change is needed to thrive in a Web 2.0 world- change both in himself and his company. He has already moved CISCO from a company led by ten people in a command and control style to a much more social structure with 500 leaders at the top.
Just like the 50 cent approach in the previous article John Chambers sees the need for a radical shift in the way companies operate in a Web 2.0 world. A shift away from command and control and a shift away from what we are comfortable with. Whichever way you look there seems to be a qualitative push for change that may well only accelerate because of the recession.
