Using Cialdini - Influence your sales results

Last week I wrote about Steven Covey and the seven habits(now with an 8th habit) that can help with selling. I put the book into our favourites list below and saw another great book that we like which is  by Robert Cialdini called influence (see herefor a review). I wondered what he was doing currently and found out that he has just recently retired so to celebrate Cialdinis work here are some thoughts about how to apply his main principles of influence specifically to selling.