In his book, The 8th Habit—From Effectiveness to Greatness, Steven Covey wrote about some major shifts that have created a rapidly changing world. He said they define the Knowledge Worker Age and present new challenges that confront individuals and companies world wide.
One such shift is the use of web sites like LinkedIn that harness the power of networks and the idea of everyone being within six steps of everyone else. The 7 habits prescribe a way of working individually and with others but the 8th habit says that the key challenge facing the world today is to find our voice and also to help others to find their voice too. Here is a key excerpt from Covey:
The Democratization of Information/Expectations
No one manages the internet. It is a sea change of global proportion. For the first time in history the pure voice of the human spirit rings out in millions of unedited conversations unfettered by borders. Real-time information drives expectations and social will, which ultimately drive the political will that impacts every person.
You can also see hime speak about it here in this video
What are your thoughts? How are social networking sites changing the way you live, work and shape the world you live in?

