Talk Selling

Steven Covey 7 habits meets LinkedIn?

In his book, The 8th Habit—From Effectiveness to Greatness, Steven Covey wrote about some major shifts that have created a rapidly changing world. He said they define the Knowledge Worker Age and present new challenges that confront individuals and companies world wide.

One such shift is the use of web sites like LinkedIn that harness the power of networks and the idea of everyone being within six steps of everyone else. The 7 habits prescribe a way of working individually and with others but the 8th habit says that the key challenge facing the world today is to find our voice and also to help others to find their voice too. Here is a key excerpt from Covey:

Stephen Covey the 8th habit from effectiveness to greatness in helping people to achieve

The 8^th habit builds upon the world bestseller 7 habits of highly successful people and becomes a 3^rd dimension to help you to find your voice and then to inspire others to greatness. Something you may say that would be appropriate for every business leader today. It does this through providing a wider context of culture and organisation in which personal and interpersonal habits are cultivated.

Use NLP to improve your cold calls

Almost all aspects of NLP are applicable to cold calling - after all it's about getting effective and speedy results for people. In this article I'll focus on an area that I think can make a big difference to how you approach a cold call and your effectiveness

Compel:To exert a strong, irresistible force on; to sway

Can you remember a time when you saw a heavily pregnant woman walking down the street? We sometimes show a powerpoint image of a pregnant woman to really give a sense of something that is totally compelling it certainly gets people focused, taking action and buying things. In an earlier post we gave an overview of compelling selling and one of the parts of the model is the idea of compelling reasons - why you prospect is going to buy and why now. So for the next part in this series let's explore compelling reasons further - what kinds of things compel a sale?