Early on in my selling career I can remember a trainer who inspired me, as he was so knowledgeable about selling and psychology. I was fortunate enough to go on a three day course with him and tap into some of his fine wisdom, which gave me a renewed confidence to go achieve. Whilst I sat in his class I was thinking that at some point in my life it would be great if I could help others serve their clients and achieve success for themselves. At the end of his course, when we had exhausted this poor man with our questions, he said one thing that always stuck with me, “Now I have taught you, go help someone else and pass it on”. Many years later
Pay it forward connects very well with reference selling which in our video “buyers guide for sellers, How to get to meet the CxO” is the 1st and most successful route to the door. If we do a great job for our clients they have no issues with connecting us with others in their networks. When someone has delivered the goods for you and made you delighted with their service then you feel compelled to want to pass their name on and help someone else. Customer satisfaction was the measurement that everyone wanted high scores in. Bain & Co did some research that it was net promoters (i.e people who would recommend you to others) minus the detractors that is the true measurement for business growth. Pay it forward is a genuine way to make a start on creating net promoters.
I urge you to watch this clip and think about how you can pay it forward to help someone else, who may need it. In the current climate where jobs are tough to get perhaps or helping them with skills that you might be able to assist them is a great start. I have a friend who needs to do a presentation for a review board and ask me to help with his presentation. When he left after a couple hours of working together he was so happy for what I had done and gave him the confidence he needed to proceed. My last comment to him was just pay it forward some favours don’t need to be returned.

